Black and white image of a woman's hands reaching towards the sun. Positioning and Thought Leadership Strategist for multifaceted female founders.

ALCHEMISE YOUR POTENTIAL


Become known as the go-to for the one thing only you could be… even as a multi-hyphenate, without having to niche, undermine your impact, or minimise your message.

(For founders ready to build legacy, not just LinkedIn presence)

I see you…

You're here because:

You're marketing multiple versions of yourself and it's exhausting, you dream of streamlined positioning that encompasses everything.

You know there's a thread connecting your work, but you can't see it because you're standing inside it.

You’ve reached your version of success, but your next era is calling and it looks like legacy, not just visibility.

You have unique perspectives to share, but when you try to explain them, they feel scattered or too complex.

You're tired of being known for what you DO when what you THINK is so much more interesting.

ALCHEMISE TAKES YOU…

From Identity Limbo (brilliant but scattered thoughts, successful but disjointed positioning)

To Identity Alchemy (moving through the world as your whole, integrated self; no fragmentation, no apology, just clarity, conviction and ease)

Together we’ll find the thread that connects everything, give it language and build the body of work that will make you want to trade mark your IP.

MORE THAN MESSAGING

This is the kind of positioning that gets NASA inviting to you to speak, The National Trust pitching to you, or CNBC heralding you as a pioneer in your field.

  • Stake-in-the-ground concepts that expand with your thinking, vs old school niching that boxes it in.

  • Messaging that makes introducing yourself effortless, vs awkward, minimising “I help statements”

  • Layered narratives and perspectives that tell people what you stand for, vs scattered ideas and unanchored opinions. 

  • Micro stories that showcase the impact of your work, vs static phrasing that shuts down real life conversation.

  • A body of work that makes you want to trademark your IP vs content that nourishes the algorithm over your soul

  • The words to answer the question “what do you do” without confusing your audience or undermining your impact

A simple, stackable ecosystem designed to work with - not against - your multifaceted brilliance that positions you as the go-to for the one thing only you could be.

BOOK CALL
Image of woman with her eyes closed and face tilted towards the light. Positioning and Thought Leadership Strategist for multifaceted female founders.

  • "Her intuition and acumen around messaging are world class...

    …and I do not say that lightly. She is sage, she is magic. Sense Maker might sound so ethereal or non-essential, but working with Rebecca has been foundational and essential to moving my business from successful, but disjointed, to purposeful and regenerative. The mental clarity has gifted me an entire week back, each month. I’ve had the most easeful sales for my latest course and the return I have received from my investment has already paid off, just one month later.”

    Jo Miller, Master Somatic Practitioner

  • “My business wouldn't be where it is without Rebecca.

    On a strategic level, I was very clear on what I wanted We are The Helpful to be but struggled to articulate what I knew inside. I now have a clear, inspiring and differentiated position and an in-depth understanding of how to communicate what I do. She brought the perfect balance of stunning creativity and intelligent practicality. She also acted (and still does) as a sounding board to help me navigate decisions, gold for a solo founder. I could not recommend Rebecca highly enough.”

    Kate, Founder We Are The Helpful

  • "I now feel how phenomenal I am, and my work is.

    My passion for life had become the bane of my career; I’d accumulated such a vast depth of knowledge within my field, that I couldn’t begin to message everything I offered. Rebecca guided me in reclaiming my authority and power of presence. At times she challenged every emotional bone in my body, but I now know how to offer, articulate and communicate my wisdom.”

    Abigail, The Path to Intelligent Movement

  • "I now have the tools to let the world know who I am.

    I knew I needed someone who understood storytelling, and that brand positioning was an investment that would enable me to grow and develop my business. I always had a big vision For The Tummy Whisperer, now I have the tools to let the world know who I am, what I stand for and how I can help them, and how to communicate it, something I could not have achieved alone”

    Helen. Founder The Tummy Whisperer

  • "I'll feel the impact of working with Rebecca for a long time to come.

    Her approach is thoughtful, strategic and expansive. I’ve welcomed her challenge every bit as much as her gentle encouragement. I’ve fallen back in love with my brand, been inspired by other women who are contributing to a change in the world and stepped into a new phase of how I want to show up in my business. All in a way which feels exciting, easeful, and true to me.”

    Jo, Founder Chapter & Verse

  • "The best thing I've done for my business since I started it 5 years ago.

    Rebecca made sense of all things I did without thinking and simplified it into a philosophy-cum-method. She fundamentally changed how I run the business, my focus, and my priorities. I now have a unique value offering I'm dead proud of, a new business model and registered trademark. Plus she was super fun to work with and I genuinely looked forward to every session with her.”

    Abbey Teunis | The Truth is Human

  • "Rebecca gently but confidently guided me to finding my voice again.

    She has a very transparent, honest way of working, sharing her perspective and viewpoint clearly and confidently. I'm so clear now on the bigger vision, who I am, what I'm about. She has a magical way of making complicated concepts seem so simple and clear, and helped me to make big decisions that feel really right for my business.”

    Lucy, Founder, Lucy Green Coaching

Black and white image of foliage in a vase casting a shadow on the wall. Positioning and Thought Leadership Strategist for multifaceted female founders.

This is for you if (even if):

  • You're a multi-hyphenate with so many revenue streams and creative pursuits that you pigeonhole yourself, and it's undermining your brilliance

  • Your work is multidisciplinary; a potent mix of modalities so hard to articulate it has to be experienced before it's understood

  • You serve multiple clients and stakeholders and it feels like you're speaking a different language to each of them

  • On paper, it's working but your next era is calling and it looks like legacy, not just LinkedIn

  • You're ready to write the book, build the programme, create the framework, but need the foundational positioning first

  • It’s time to stop apologising for being "all over the place" and start owning what makes you different

I'M READY
Black and white image of laptop keyboard with a woman's hands hovering over keyboard. Positioning and Thought Leadership Strategist for multifaceted female founders.

WHY YOU'VE PUT THIS OFF:

You filed it as marketing problem, something you can solve with a better elevator pitch or content strategy. Or you think it's a nice-to-have. Something you'll get to when things calm down.

Here's the truth:

This isn't a marketing problem; it's a foundational one. And this work isn't a nice-to-have; it's the identity piece that unlocks everything else. It’s the bridge between:

→ Stumbling over the question “what do you do” and captivating audiences with your introduction.

→ People not knowing how to talk about you when you're not in the room, and a stream of never-ending referrals from others championing you as THE go-to for your thing

→ Notepads full of half-baked ideas, and the body of work that will make you want to trademark your IP.

→ Minimising your multifaceted brilliance in order to appear credible, and moving through the world as your whole, integrated, unapologetic self.

It’s not because you can’t do it, you can. But - and here comes the tough love - you can’t become known for, or own, the ideas you can’t yet articulate. This work changes that.

Dark image of a hand with three gold rings reaching into air. Positioning and Thought Leadership Strategist for multifaceted female founders.

WHAT MAKES ALCHEMISE DIFFERENT?

Traditional brand frameworks aren't built for people who refuse to be one thing. Here we celebrate complexity, not flatten it:

  1. Intuition over analysis

    Your inner knowing will always outperform external data. We honour that.

  2. Evolving identities over static statements.

    You're growing. This positioning will grow with you.

  3. Resonance over mass visibility.

    This isn't about shouting loudest. It's about sparking conversations that change minds.

IDENTITY ALCHEMY - THE PROCESS:

  • Black and white image of a girl in a swimming costume in the sea, with hands pointed to the sky. Positioning and Thought Leadership Strategist for multifaceted female founders.

    01: DISTIL

    We mine and make sense of the brilliant but chaotic beliefs, opinions and philosophies in your brain

  • Black and white image of a woman's hands reaching towards the sun. Positioning and Thought Leadership Strategist for multifaceted female founders.

    02: ALCHEMISE

    Translate this into a simple, yet potent positioning concept, idea, identity or method

  • Black and white image of foliage in a vase casting a shadow on the wall. Positioning and Thought Leadership Strategist for multifaceted female founders.

    03: CULTIVATE

    Your body of work; the frameworks, stories, copy, assets that will forge the foundations of your IP

  • “She has his amazing skill of drawing out the best in people, and distilling it into a powerful message”

    Emily Wheeler, Founder Furnishing Futures

  • “Rebecca has this knack of knowing what you want to say, before you feel brave enough to choose the words”

    Jo Williams, Founder Chapter & Verse

  • “She has a way of seeing into your soul and mirroring it back to you in ways you never quite thought possible”

    Rebecca Douglas, Storyteller of Nature

  • "She has a beautiful way of pulling the golden threads out of you and bringing things together in a cohesive, powerful way."

    Claire Diane, The Resonance Method

  • “I've never met anyone who so intuitively sees messaging the way Rebecca does; she's given language to the unspoken threads of my work.”

    Jo Miller, Master Somatic Practitioner, Educator, Artist, Witch

Hey, I’m Rebecca

Sense Maker and Thought Partner to multifaceted, multihyphenate women.

I've co-created brands with 75+ founders, taught at Central Saint Martins and Ravensbourne University, and was Managing Director of a Word of Mouth Marketing Agency - I know what it takes to get people to talk.

Here’s what else I know; traditional niching advice and static messaging frameworks just aren’t built for people, like you, who refuse to be one thing.

That’s why round here we do it differently; we celebrate complexity, not flatten it.

Together, we'll find the thread you can't see, give your wisdom language, and build the body of work that makes you want to trademark your IP.


WHAT TO EXPECT…

The anti-package. Attuned, spacious, fluid, responsive; designed to work with the unique brilliance of your brain.

→ Three months minimum of high-touch, highly attuned thought partnership (some clients work with me for 6-12 months)

→ Immersive half-day Sense Making session to unearth your unique perspectives

→ Fortnightly 90-minute strategic mentoring sessions to develop each element

→ Asynchronous voice note support, because clarity never lands in predetermined 90-minute windows

→ My expert eyes on your work to edit, evolve, and sharpen

→ A bespoke positioning and thought leadership strategy

→ A spacious process with room to breathe, even in the messy middle

→ Plus: If something, anything, isn't working - we change it

Together we’ll co-create:

Your specific deliverables depend on your needs, but typically include: Positioning Concept, Stake in the Ground Message, 3-5 Thought Leadership Narratives, Manifesto, Signature Frameworks, Brand Story, Micro-Stories, Offer Messaging, and more.

ALCHEMISE VS ITERATE

Which is right for you?

Choose Alchemise if: You need a complete repositioning, the thread, the concept, the full body of work.

Choose Iterate if: Your brand foundation is solid but your thinking has evolved and you need your messaging to catch up, fast.

Not sure? Book a call and we'll figure it out together.

THE INVESTMENT: £3,600

(Payment plans available at no extra cost)

My promise: if after our initial Sense Making session you genuinely don't feel we've unearthed perspectives worth pursuing, and you don’t believe a further session would, I'll refund you in full.

(In 7 years of doing this work, it's never happened, but the offer stands)

Image of two women holding hands, zoomed in so just the hands and forearms are visible. Positioning and Thought Leadership Strategist for multifaceted female founders.

WHAT HAPPENS NEXT?

When you book:

  1. We'll have a 30-min connection call to ensure this is right for you

  2. If it's a fit, you'll receive a welcome pack with pre-work and we’ll schedule your first half-day Sense Making session

  3. Over 3 months we’ll distil your brilliance, alchemise your potential and cultivate the body of work that will put you on a brand new stage.

A note on availability:

I work with 4 Alchemise clients at a time to ensure I can deliver high touch, highly attuned thought partnership and am currently booking 6 weeks out.

If you need this sooner, let me know, occasionally a slot opens up.

BOOK A CONNECTION CALL

LET'S TALK

Not quite ready to book a call just yet? No problem. Listen to Identity Alchemy, my Free Private Podcast first →

 FAQs

  • I work with female founders 3-5+ years into business who have clarity on the role they want to play in their industry. I also work with a handful of early-stage or pre-launch founders who already have a strong sense of this. Not sure? Book a call

  • 3-4 hours every fortnight, usually split into chunks. This changes depending on where we are in the process and how you work. Typically you complete exercises, receive feedback, refine.

  • This depends on your specific needs, our fortnightly focus and how long we work together, but could include: Positioning Concept (idea, identity or method), Stake in the Ground (what makes you different), 3-5 Thought Leadership Narratives, Manifesto, Bio, Values, Audience Profile, Signature Message Statements, Frameworks, Brand Story, a bank of Micro-Stories, Offer specific messaging, Assets etc. 

  • Extremely. Our fortnightly calls are working sessions. Between calls, you have 9-5 access to me via voice note plus my eyes on your work to feedback, edit, and sharpen.

  • I hear you, many of my clients feel the same - and the answer is yes. The way we influence, and are influenced is changing. We’re seeing a fall in the reign of industry authority figures, audiences are seeking fresh thinking, not one size fits all ‘expert’ advice. Resonance, not mass visibility, is the goal.

  • Yes. My clients are brilliant multifaceted women with many strings to their bow, many of whom are neurodivergent. My approach is attuned to the way individual clients think, each journey is unique and the process naturally tailored to support each person who walks it.

  • Absolutely, and I won’t charge you extra for it. You can choose to pay in full, or in three or four monthly instalments. If you book for more than a month in advance, I’ll ask for a deposit to secure your spot. This will be taken off the total amount. 

  • Great! Drop me an email at rebecca@blocandrose.com or hit the BOOK NOW button to arrange a call, and I’ll happily answer any questions you have :)