Black and white image of a girl in a swimming costume in the sea, with hands pointed to the sky. Positioning and Thought Leadership Strategist for multifaceted female founders.

ITERATE YOUR THOUGHT LEADERSHIP


A two-week high-touch thought partnership to sharpen how you’re showing up, quickly,

I see you…

Your beliefs, opinions and philosophies are evolving

Let’s mine, distil then articulate the angles that will get you noticed for all the right reasons.

expansive messaging that grows with you.

Together, we’ll strengthen your current positioning with a set of thought leading narratives that puts your brilliance on a bigger stage.

  • Distil your multifaceted brilliance into a clearly defined stake in the ground - the unique take that only you could own

  • Expand your thought leadership, with enticing perspectives that have people queuing to be in a room with you 

  • Spark conversations that shape industry narratives, and bring your most aligned clients in

  • Co-create a plan to get your newly distilled, brilliance out in the wild.

Image of girl with eyes closed, face tilted up towards the light. Positioning and Thought Leadership Strategist for multifaceted female founders.

  • “This is the second time I've entrusted Rebecca with my brand.

    My thinking had evolved, and I was struggling to articulate the differentiation of my offering. At first I saw this as a nice to have, but after our 2 weeks realise it’s been critical for my next phase of growth. Rebecca really sees who you are and where you are going, which meant we moved the needle so quickly. I highly recommend Rebecca, we’ll absolutely work together again”

    Emily Button-Lynham | Founder

  • "Working with Rebecca has been incredible.

    I wanted some support to really clarify and lean into my thought leadership around a specific body of work, and her intuitive, thorough and skilled approach helped me to do this in ways I had never considered or experienced before. She has a beautiful way of distilling ideas and concepts, pulling the golden threads out of you and bringing things together in a cohesive, powerful way. She's wonderful and I highly recommend her! “

    Claire Diane, The Resonance Method

  • "She 'got me' and the direction and I want to take the business, right from the start.

    Her detailed views on how I can elevate my brand and drive it to new levels were refreshing and insightful. Rebecca walked me through a thorough, action focused and mindful, Brand Positioning, Messaging and Word of Mouth overview. And now there's no stopping me.”

    Rubbi, Founder WIld & Form Digital

  • "Rebecca helped me gain clarity.

    Rebecca provided a structure and a format to work through some areas that I was struggling to articulate and helped me to join the dots for some bigger areas within the business. I’m now clearer on how to connect with my audience and this has been very helpful for moving forwards.”

    Emma, Founder Little Hotdog Watson

Black and white image of laptop keyboard with a woman's hands hovering over keyboard. Positioning and Thought Leadership Strategist for multifaceted female founders.

It’s time to Iterate if…


  • The stakes have changed in your industry and your positioning needs to step up.

  • Your eyes are firmly set on higher budget, corporate clients; you need to clearly, confidently articulate the value, impact and ROI of your work.

  • You want to land bigger podcasts, paid speaking gigs and collabs and want to pitch angles they haven’t heard before.

  • You’re developing a new framework, programme or method and need your messaging to match your impact.

  • Your content is no longer cutting it, you have strong beliefs you know will resonate, but need to ensure they’re strategically aligned.

  • You’ve got a big decision to make and want to ensure you’re making it from a place of deeply embodied clarity.


Black and white image of smoke rising from a candle. Positioning and Thought Leadership Strategist for multifaceted female founders.

EVEN IF…

  • Your brand is in an ok place and for the most part, your positioning is doing what it’s supposed to do.

  • A full repositioning project isn’t on your radar, or you’ve repositioned in the last couple of years.

  • You think you could probably figure this out on your own. (You could, I'm sure of it, BUT…

    … are you willing to spend the next three months going in circles, when you could be sparking industry shaping conversations in three weeks?)

Image of Rebecca Mackay Miller, Positioning and Thought Leadership strategist for multifaceted female founders on a beach at low tide looking to camera and laughing.

Hey, I’m Rebecca

Sense Maker, Alchemist of Potential, Cultivator of Future Selves. Or in other words thought partner and strategic mentor to multifaceted humans. 

I’ve co-created brands with 75+ founders, and taught 100’s more, was trusted by Central Saint Martins, UAL, to solve a complex positioning challenge and teach the brand programme in the Start-Up Lab at Ravensbourne University.

As Managing Director of a Word of Mouth Marketing Agency, I ideated campaigns that got thousands of people talking about household brands, from conditioner to incontinence pads.

I know what it takes to spark conversations that shape industry narratives and position you, as a leading voice. And, I know where to find it within you.

Together we’ll distil your brilliance, alchemise your potential and cultivate your future self.


  • “She has his amazing skill of drawing out the best in people, and distilling it into a powerful message”

    Emily Wheeler, Founder Furnishing Futures

  • “Rebecca has this knack of knowing what you want to say, before you feel brave enough to choose the words”

    Jo Williams, Founder Chapter & Verse

  • “She has a way of seeing into your soul and mirroring it back to you in ways you never quite thought possible”

    Rebecca Douglas, Storyteller of Nature

  • "She has a beautiful way of pulling the golden threads out of you and bringing things together in a cohesive, powerful way."

    Claire Diane, The Resonance Method

Black and white image of foliage in vase casting a shadow against a wall. Positioning and Thought Leadership Strategist for multifaceted female founders.

WHAT MAKES ITERATE DIFFERENT?

  1. Intuition and inner knowing over analysis and data

    Say goodbye to overriding your innate truths in favour of information derived from a source external to you - it will never be a match for your potential. 

  2. Evolving identities over static statements.

    You’re on the cusp of huge growth; emotionally, intellectually, as a brand - you need a positioning strategy that can keep up, and expand with you.

  3. Resonance over mass visibility.

    This isn’t about shouting the loudest; it’s leadership that creates connections, sparks conversation, and changes minds.

Image of two women holding hands, zoomed in so just the hands and forearms are visible. Positioning and Thought Leadership Strategist for multifaceted female founders.

WHAT TO EXPECT…

A second brain dedicated to your positioning, messaging and thought leadership, for two whole weeks.

  • Two weeks high-touch thought partnership and strategic mentorship.

  • Immersive half-day Sense Making session to unearth your unique beliefs, opinions and philosophies and translate them into thought leading perspectives. 

  • Asynchronous comms; we voicenote as often as you need, when you need.

  • My expert eyes on your work to edit, input, evolve and shuz. 

  • One hour wrap up call, to ensure you have everything in place to put your thought leadership out into the wild.

  • A spacious process with room to breathe, integrate and implement.

THE INVESTMENT: £1,200

DISTIL YOUR MUTLIFACTED BRILLIANCE INTO INDUSTRY SHAPING CONVERSATIONS.

I’M READY TO ITERATE MY THOUGHT LEADERSHIP

 FAQs

  • It depends. Typically I work with female founders who’re 3-5 years+ into their business journey as by this point you have a clearer idea of the role you want to play in the industry. If you’re unsure please book a call, and we can talk it through together.

  • As a guide, 3-4 hours over he course of the fortnight., but this will depend how, and how quickly you work. Typically you’ll work through exercises, I’ll share feedback, you’ll refine etc.

  • The promise is your Stake in the Ground (aka the case for your business, what makes you different) and 3-5 Thought Leadership Narratives (potent, industry shaping perspectives that you alone are positioned to hold), as well as a plan for how to implement the work we’ve done. However, often we get to an overarching positioning concept too, and there is always space to chat more broadly on how to use this to compound your thought leadership.

  • Extremely. I’m very much a roll my sleeves up and meet you in the weeds kind of person. You have 9-5 access to me via voice note and my eyes on your work to feedback, edit and shuz. 

  • I hear you, many of my clients feel the same - and the answer is yes. The way we influence, and are influenced is changing. We’re seeing a fall in the reign of industry authority figures, audiences are seeking fresh thinking, not one size fits all ‘expert’ advice. Resonance, not mass visibility, is the goal. I recommend checking out the private podcast, I explore this in much more detail in episode 1 :)

  • Yes. My clients are brilliant multifaceted women with many strings to their bow, many of whom are neurodivergent. My approach is attuned to the way individual clients think, each journey is unique and the process naturally tailored to support each person who walks it.

  • Absolutely, and I won’t charge you extra for it. You can choose to pay in full, or in two instalments.

  • Great! Drop me an email at rebecca@blocandrose.com or hit the BOOK NOW button to arrange a call, and I’ll happily answer any questions you have :)