FREE MASTERCLASS
HOW TO TALK ABOUT WHAT YOU DO
SO POTENTIAL CLIENTS LEAN IN - NOT ZONE OUT
A FREE MASTERCLASS for multi-passionate founders ready to ditch the script and spark conversations that create opportunities instead.
Wednesday 29th April 2026 | 11AM GMT | 60 Mins including Q+A
IN 60 MINS WE’LL COVER:
Why having a point of view, not a polished one liner is the ultimate flex in 2026
What people really want to know when they ask what you do (and why it feels so darn hard to answer)
Simple strategies on how to talk about what you do that invite curiosity and wonder – so you can ditch the script, and spark conversations that create opportunities instead.
Plus, together we’ll cue up your ideas, threads and narratives so you’re ready to stop lurking in the corner and start leading conversations people are still thinking about the next day.
It’s time to get out there and claim the connections, collaborations and clients that come from being known for the rare and unique way you think, not just what you deliver.
“What do you do?”
It’s a well-intended question, but your nervous system doesn’t know that. Cortisol spikes, your brain shuts down. You know your thinking is interesting, you just can’t access it under pressure. And out comes the over-rehearsed, generic version of who you are.
Familiar? It feels like…
Minimising your multifaceted brilliance into a singular job description.
Flattening your message to make it easier to understand.
Undermining your credibility by over-explaining.
Feeling forgettable despite having so much to say.
Knowing you're so much more interesting than first impressions suggest.
Conversations that become something to endure, rather than a hotbed of connection, curiosity and joy.
The gap between what you want to say and what actually comes out in the moment – is exactly what this masterclass is designed to close.
WHAT MAKES THIS DIFFERENT?
Most people file talking about what you do as a marketing problem. Something a better pitch or sharper one-liner would solve.
It isn't. This is foundational work.
…and that changes everything about how you approach it – you can’t squeeze yourself into a template or fill-in-the-gap-formula. Please stop trying.
During this masterclass, I’ll show you that talking about what you do can feel less like an interrogation, and more like a walk across a meadow – led by curiosity and wonder, not a script.
HI, I’M REBECCA
Personal Brand Strategist and Identity Alchemist to multifaceted, multi-passionate women - I position you to become known for the rare and beautiful way you think, not what you do, without having to niche, minimise your message or dial down your impact.
Since launching my business, I’ve co-created brands with 80+ female founders and taught hundreds more, including stints at Central Saint Martins, UAL and Ravensbourne University.
In a past life I was Managing Director of a Word of Mouth marketing agency and ideated campaigns that got thousands of people talking – I know what it takes to start conversations that stay with you.
The right words are within you - together, we’ll find them.
READY TO TALK ABOUT WHAT YOU DO
SO POTENTIAL CLIENTS LEAN IN - NOT ZONE OUT?
Join me on Wednesday 29th April 2026, 11AM GMT for this FREE Masterclass.
If you can’t join live, no worries - I’ll send the recording out within 24 hours.